Four industries to onboarding the next hundred million crypto users

Decentralized finance (DeFi) is responsible for a large amount of inflow and outflow into the crypto industry. However, just like in traditional finance it has very little appeal to the masses. In order to attract the next hundred million or even billion users into crypto, we need use cases that provide more mass appeal. Here are four industries that have the potential to bring large amounts of potential users to the crypto-industry: 1) video games, 2) social media, 3) fitness, 4) food consumption.

Video Game Industry

There are 3.09B gamers in the world. This was already targeted by the crypto-industry with Axie Infinity, arguably the most successful play-to-earn (P2E) game, that has had massive success in onboarding non-crypto natives into the crypto-industry. However, their tokenomic model was flawed, and the token eventually collapsed (games need high spenders to be viable as P2E).

Launched on November 4th, 2020, Axie quickly grew to a $44.5B exactly one year later. Currently, the market cap crashed back down to $1.6B leaving countless users in financial ruins. They peaked to 2.78 million daily active users which demonstrate the capacity of video gaming to attract users. However, Axie was never a good game per say, really good AAA games such as Fortnite (not a…